Bluesky, led by CEO Jay Graber, has gained traction as a competitor to X and Threads, boasting over 21 million users. Graber emphasizes the platform's "billionaire proof" design, allowing users to retain their followers and migrate easily, contrasting with the turmoil seen at Twitter post-Musk's acquisition. The company, which became independent in 2022, plans to enhance its open-source model and expand its developer ecosystem while avoiding algorithm-driven advertising.